
Case Study: Pascua Yaqui Tribe, Tribal Enrollment Conference 2024
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Create Branding
I was commissioned to design the branding for a conference that invited all 574 U.S.-recognized Tribal Nations. The theme was captured by the tagline, "Preserving the Past, Inspiring the Future."
The design needed to be inclusive of all 574 Tribal Nations, so I incorporated the "tree of life" to symbolize the connection between past and future. To honor each Nation, I used a total of 574 geometric shapes, with each one symbolically representing a Tribal Nation.
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Conference Collateral
Drawing inspiration from the logo and its color palette, I developed a variety of collateral materials. These included the event program, both print and digital signage, name badges, slideshow templates, and more.
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Engagement
I made myself readily available by participating in both in-person and virtual meetings. I toured the event space and volunteered at the conference, attending sessions to gain deeper insight into the topics. This also gave me the opportunity to build stronger connections with the groups I work with and their clients, all with the goal of better representing them in the following year's event.
It’s In The Details
I encouraged the team to include music by Native American artists at the networking reception. Click below to listen to the playlist that I curated.
Slideshow Template
I encouraged the team to include trivia during breaks. Click below to see the slideshow template and some of the trivia that I included.
Program PDF
See how the branding carried over into the program.
Honoring Attendees
Each Nation that attended the conference was honored by having their name featured on the back cover of the program.

Contact me today to chat about branding your next event. (520) 468-1214
I designed this animated logo intro to spark excitement and pride, and the team was genuinely moved by the additional touch I presented to them.